In a bold move to capture the attention of younger, tech-savvy consumers, smartphone maker Itel has launched its latest innovation — the City 100, an AI-powered device designed specifically with Generation Z in mind.
Unveiled at a colourful event in Lagos, the City 100 combines advanced artificial intelligence features with affordability, sleek design, and social media-friendly tools aimed at appealing to Nigeria’s growing youth market.
Smart Features for a Digital Generation
The City 100 comes equipped with AI-enhanced photography, facial recognition, voice assistant integration, and an intuitive user interface tailored for multitasking and content creation. The device also boasts long battery life, fast charging, and improved data efficiency — key demands among Gen Z users who spend significant time streaming, gaming, and creating on-the-go.
“With the City 100, we’re delivering smart technology that understands the lifestyle of the modern youth,” said Itel’s Marketing Manager for West Africa, Adaobi Nwankwo. “This is more than a phone — it’s a companion for creators, dreamers, and digital natives.”
Affordability Meets Innovation
Positioned as a budget-friendly alternative to premium smartphones, the City 100 is expected to retail at an accessible price point, reinforcing Itel’s reputation for delivering value in emerging markets. The company says the device is part of its broader strategy to democratize access to digital technology across Africa.
“Not every innovation needs to come with a premium price tag,” added Nwankwo. “We believe everyone deserves the power of AI, not just the elite.”
A Strategic Play in a Competitive Market
With increasing competition from global and Chinese smartphone brands in Nigeria, Itel is banking on the City 100’s youth appeal, AI features, and affordability to expand its market share.
Analysts note that Gen Z — the most connected and mobile-first generation — represents a crucial growth segment for device makers, particularly in Africa where over 60% of the population is under 25.
By aligning its product development with this demographic, Itel hopes to deepen brand loyalty and position itself as a top contender in the mid-range smartphone segment.
Available Soon Nationwide
The City 100 will be available in retail stores and online platforms across Nigeria later this month, in a variety of bold colours and with promotional bundles targeting students and young professionals.
As the race to win over Africa’s next billion digital users intensifies, Itel’s City 100 may be a defining step in making cutting-edge technology truly accessible.
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