In Nigeria’s tech ecosystem, the spotlight often falls on flashy eCommerce “disruptors,” but 3XG Shop is quietly taking a different approach. Founded by Joshua Ogunde, the startup focuses on building the underlying systems that make commerce work, rather than chasing viral growth or marketing hype.
3XG Shop positions itself as an omnichannel platform connecting merchants’ physical shops with their digital presence. Its technology integrates order management, fulfillment orchestration, and logistics into a single, modular system, emphasizing stability and resilience over vanity metrics.
Ogunde describes his philosophy as “systems-first,” prioritizing long-term usefulness. “We’re not building for today’s version of commerce,” he says. “We’re building for what it needs to become.” By strengthening merchant tools and logistics, 3XG Shop aims to create a virtuous cycle: reliable operations lead to better customer experiences, which build trust and drive repeat business.
As the era of “growth-at-all-costs” wanes, Ogunde’s disciplined, stewardship-focused model may serve as a blueprint for the next generation of African retail tech companies.
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